Email Marketing for SPY

I redesigned the weekly email blasts as part of SPY's new email marketing campaign. Every week is a new theme, pulling from current and historical events to engage the audience in what's happening now at the Spy Museum. By reducing text and including more calls to action, we increased ticket sales and enhanced program awareness. 

Working with the communications team, I sketched wireframes, made the lo-fi drafts, and coded the final products for Spy Museum's new email marketing welcome series campaign.